Project Overview

As a class project for my Visual design (ARTC-2376), I had the opportunity to create a mock branding and marketing ad campaign for a small-town film festival. I grew up in Rockport, Texas; so I thought it would be cool to create some branding for a city's film festival near the beach.

Research and Discovery

In preparation for this project, I initiated the kickoff of this project with research and discovery. Starting with competitor analysis, I researched several indie film festivals to have a better understanding of the design contexts as they relate to the film festival industry and Rockport Film Festival.

Strategy and Concept

Logo Sketches:

After some research and competitor analysis was performed, it was time to get sketching on ideas.

I started with mood boards and try to think about imagery native to the Rockport area. This included wildlife such as seagulls and natural elements such as sand and water.

I turned some sketches into proofs-of-concept and worked on a specific vision I had with the imagery native to Rockport being incorporated to the logo design. A few ideas I just needed to flush out so I could move on to better ideas.  Here are a few of those efforts.

Design Process

The process for this project was one that was very non-linear. I would dive directly in to wireframe comps, THEN do sketches, research, mood boards, etc. in whatever order necessary because there were many challenges to put thought tinto with this project.

Final Outcome

Here we present a few of the final mockups for the prototypes created in Figma.